Nov 9 2021 News Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology Pixalate’s new Ad Fraud SPO technology will make it easier to gain insights and detect lower-quality inventory sources. Moreover, the platform will allow clients to quickly react to potential spoofing and unearth new ad fraud schemes. Through Pixalate’s Analytics dashboard, users will be able to visualise all data in a clear and more actionable manner. “Supply Path Optimisation is a crucial step in creating a transparent and safe digital ad ecosystem,” said Ian Trider, VP of RTB Platform Operations at Basis Technologies. “Pixalate has created unique technology for deeply analysing the risk factors in the entire programmatic ad supply chain, which will aid the digital media industry’s efforts to stamp out ad fraud.” Read more in ExchangeWire
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More