Nov 9 2021 News Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology Pixalate’s new Ad Fraud SPO technology will make it easier to gain insights and detect lower-quality inventory sources. Moreover, the platform will allow clients to quickly react to potential spoofing and unearth new ad fraud schemes. Through Pixalate’s Analytics dashboard, users will be able to visualise all data in a clear and more actionable manner. “Supply Path Optimisation is a crucial step in creating a transparent and safe digital ad ecosystem,” said Ian Trider, VP of RTB Platform Operations at Basis Technologies. “Pixalate has created unique technology for deeply analysing the risk factors in the entire programmatic ad supply chain, which will aid the digital media industry’s efforts to stamp out ad fraud.” Read more in ExchangeWire
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 22 2023 News Video ads remain king among political advertisers “As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers ...Read More
Mar 22 2023 Press Release CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections Basis Technologies Publishes Digital Ad Spending Report Revealing Media Tactics of Political Campaigns ...Read More