May 12 2021 News The Ad Platform: Where political advertisers spent on digital media in 2020 “Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.” Listen to the podcast at eMarketer.
Mar 28 2023 News LiveRamp, Basis Partner to Defeat Signal Loss in Ad Targeting “Basis Technologies can now use marketers’ first-party CRM data to engage existing customers ...Read More
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More