"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We are seeing social as a growth opportunity,” said April Weeks, executive vice president of media services and operations at marketing agency Centro. “Some clients are leaning into social, particularly from a branding standpoint. But if they're promoting specific products within their portfolio, particularly for consumer-focused offerings, social can play a meaningful role in customer acquisition.”
Centro’s April Weeks was among a panel of experts eMarketer interviewed for this analysis.
Subscribers can access the full report at eMarketer.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...