Feb 24 2021 News Political Content on Social Media 2021 There’s no doubt that CTV and OTT were the big trends for political advertising in 2020. “We saw a ton of investment in the CTV space, both programmatically and through reserved buys with premium CTV providers,” Briscoe said of Centro’s demand-side platform (DSP). Between January 1 and October 5, 2020, for example, CTV accounted for 25% of the programmatic political ad dollars that went through Centro’s system. In 2018, just 5% of Centro’s political programmatic buying went to CTV. Read more in eMarketer.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More