Feb 24 2021 News Political Content on Social Media 2021 There’s no doubt that CTV and OTT were the big trends for political advertising in 2020. “We saw a ton of investment in the CTV space, both programmatically and through reserved buys with premium CTV providers,” Briscoe said of Centro’s demand-side platform (DSP). Between January 1 and October 5, 2020, for example, CTV accounted for 25% of the programmatic political ad dollars that went through Centro’s system. In 2018, just 5% of Centro’s political programmatic buying went to CTV. Read more in eMarketer.
Dec 1 2021 Press Release Basis Technologies Helps Marketers to Find Customers that Lost Brand Interest Because of COVID Basis Automation Platform Integrates Cuebiq Audience Segments of Pre-COVID In-Person Shoppers to ...Read More
Nov 18 2021 News Innovator Insights: Basis Technologies’ Shawn Riegsecker “Shawn Riegsecker may not be able to completely reverse what’s being described as The Great ...Read More
Nov 18 2021 News Basis Technologies: 3-Time Winner — No. 35 Small Company Basis Technologies (formerly Centro) was selected as one of the top workplaces in Dallas. “This ...Read More
