Centro is now Basis Technologies—learn more

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This election cycle, political advertisers increasingly turned to CTV and influencers to reach audiences

“Being unduly dependent on a platform that might make an abrupt change was a major shake-up in the thinking of many politicians, according to Grace Briscoe, senior vice president at Basis Technologies, which handles political advertisements. Short notice of changes can be especially problematic in close races like January 2021’s Georgia Senate runoff elections.”

Read more in Insider Intelligence (subscription).