Nov 5 2018 News How Political Advertisers on Deadline Utilize Programmatic “In April 2018, Centro surveyed 50 US digital marketers who work on political campaigns and more than three-fourths of respondents said that programmatic advertising will be a key part of their midterm strategies. Grace Briscoe, vice president of candidates and causes at Centro, spoke to eMarketer about how political advertisers are approaching digital ad buying.” Read more in eMarketer.
Oct 4 2022 News Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern “The volatile nature of big digital platforms’ policies remains the biggest concern among ...Read More
Oct 4 2022 Press Release Political Marketers in 2022 are Most Excited About CTV and Programmatic Ad Opportunities Polling from Basis Technologies Reveals Political Marketer Opinions About Digital Media Washington, DC ...Read More
Oct 3 2022 News Ad Buyers Bet On Programmatic In The Final Push Before The Midterms The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during ...Read More
