Apr 19 2021 News 3 things advertisers should know about digital political advertising during the 2020 election What’s new: A new report from Centro provides a glimpse into US election campaign spending on digital ads during the 2020 elections—here are three things advertisers should know: Political advertisers shifted a much greater share of their programmatic budgets to connected TV (CTV) in 2020 than in 2018. CTV’s share of programmatic advertising grew from 5% in 2018 to 19% in 2020, while mobile, desktop, and tablet all declined. Notably, a number of CTV companies made Centro’s list of top digital vendors that were not present in the 2018 list, including Roku, Tegna, NCC Media (now Ampersand), Samba TV, and Univision. Read more on eMarketer (subscription).
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
