Mar 8 2019 News How Publishers Channel Their Inner Agency to Level-Up Audience Extension “Audience extension was predicated on publishers offering a deep understanding of audiences, and so could easily find any type of customer not only on their owned and operated sites, but on other sites. The model today includes multiple tactics and channels including mobile sites and apps, video inventory, real-time bidding (RTB), and private marketplaces (PMPs)… But to truly “level up” their audience extension game and diversify monetization strategy in an organized fashion, I recommend these strategies for publishers.” Read more about audience extension trategies from Centro’s John Hyland in EContent.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More