Dec 22 2022 News Who might become Twitter’s new CEO if Elon Musk actually steps down? “Twitter’s new CEO should be hired externally. Though that’s probably down to a lack of viable options internally. Arguably the top internal candidates for the job swiftly resigned shortly after Musk arrived. (Let that sink in!) So an external candidate seems to be the obvious choice. But whoever lands the role will likely be someone Musk hand-picks — which will be an interesting elimination process to watch. Or as Kaela Green, VP paid social at Basis Technologies suggested, we might witness a mini election where Musk polls Twitter’s users to aid his decision.” Read more in Digiday (subscription).
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More