Oct 12 2020 News ‘Wouldn’t make economic sense’: Despite hyped targeting restrictions on 2020 political ads, few new limits are in place Some media partners have added contract riders demanding a longer approval period for political ads, said Grace Briscoe, vp of candidates and causes at digital ad platform Centro. “I’m not sure what these horrifying ads are that they’re fearful of,” she said. In part, some suggest media owners might be leery of running misleading or distasteful ads from dark money groups. Others worry about ads placed by unverified advertisers seeping in through smaller self-serve digital TV ad platforms. Read more on Digiday.
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
Apr 12 2022 News Looking To Adopt Programmatic Ad-Tech? Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with ...Read More