Oct 12 2020 News ‘Wouldn’t make economic sense’: Despite hyped targeting restrictions on 2020 political ads, few new limits are in place Some media partners have added contract riders demanding a longer approval period for political ads, said Grace Briscoe, vp of candidates and causes at digital ad platform Centro. “I’m not sure what these horrifying ads are that they’re fearful of,” she said. In part, some suggest media owners might be leery of running misleading or distasteful ads from dark money groups. Others worry about ads placed by unverified advertisers seeping in through smaller self-serve digital TV ad platforms. Read more on Digiday.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More