Dec 31 2019 News The media industry’s 2020 resolutions “As digital becomes more complex and difficult, combined with brands paying agencies less or taking digital in-house, media agencies will be forced to automate significant aspects of their operations in order to reduce costs and maintain profitability margins.” Read more ad tech new year’s resolutions from Centro’s Shawn Riegsecker in Digiday.
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
Apr 12 2022 News Looking To Adopt Programmatic Ad-Tech? Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with ...Read More
