Apr 23 2019 News Anti-fraud measure ads.txt is coming to mobile apps but very slowly “Centro will mirror PubMatic’s and InMobi’s enforcement of app-ads.txt but from the buy side. The DSP plans to release a filtering tool sometime in the second quarter that will check if apps have uploaded an app-ads.txt file and limit bids for that app’s inventory to the authorized sellers and resellers listed on the app-ads.txt file, according to Ian Trider, director of RTB platform operations at Centro.” Read more in Digiday (subscription).
Jun 30 2022 News Innovator Insights: Basis Technologies’ Tyler Kelly “So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting ...Read More
Jun 29 2022 News Overturning Roe could change how digital advertisers use location data. Can they regulate themselves? “Over the years, the digital ad industry has been resistant to restrictions on the use of location ...Read More
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