Apr 23 2019 News Anti-fraud measure ads.txt is coming to mobile apps but very slowly “Centro will mirror PubMatic’s and InMobi’s enforcement of app-ads.txt but from the buy side. The DSP plans to release a filtering tool sometime in the second quarter that will check if apps have uploaded an app-ads.txt file and limit bids for that app’s inventory to the authorized sellers and resellers listed on the app-ads.txt file, according to Ian Trider, director of RTB platform operations at Centro.” Read more in Digiday (subscription).
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 22 2023 News Video ads remain king among political advertisers “As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers ...Read More
Mar 22 2023 Press Release CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections Basis Technologies Publishes Digital Ad Spending Report Revealing Media Tactics of Political Campaigns ...Read More