Anti-fraud measure ads.txt is coming to mobile apps but very slowly

“Centro will mirror PubMatic’s and InMobi’s enforcement of app-ads.txt but from the buy side. The DSP plans to release a filtering tool sometime in the second quarter that will check if apps have uploaded an app-ads.txt file and limit bids for that app’s inventory to the authorized sellers and resellers listed on the app-ads.txt file, according to Ian Trider, director of RTB platform operations at Centro.”

Read more in Digiday (subscription).