Basis Technologies Launches Market Trends

Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today released Market Trends, a research and benchmarking tool as part of its Basis platform.

Basis Technologies’ Market Trends delivers rapid reporting of industry-wide digital ad performance trends on all major channels and properties. It surfaces metrics on ad spend and metrics across publisher-direct, programmatic, search, and social buying channels.

Basis is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. It provides a comprehensive selection of buying methods across all channels and devices for all major creative types and formats.

Read more in CRM Magazine.