Oct 19 2021 News Basis Technologies Launches Market Trends Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today released Market Trends, a research and benchmarking tool as part of its Basis platform. Basis Technologies’ Market Trends delivers rapid reporting of industry-wide digital ad performance trends on all major channels and properties. It surfaces metrics on ad spend and metrics across publisher-direct, programmatic, search, and social buying channels. Basis is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. It provides a comprehensive selection of buying methods across all channels and devices for all major creative types and formats. Read more in CRM Magazine.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More