Dec 1 2021 News Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns “Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today launched a capability to help companies re-engage customers who lost interest because of COVID-19. The Basis platform was integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel. These lapsed audience segments consist of customers who interacted with companies prior to March 2020, the onset of the pandemic in the United States. Cuebiq provides lapsed audience segments for vertical categories such as quick-service restaurants, retail, lifestyle, travel and hospitality, automotive, and more that regularly drive conversions from in-person interactions.” Read more in CRM Magazine.
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 23 2023 Press Release Basis Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes Basis user expand reach with access to DrivenIQ’s 230 million household, 14 billion records. ...Read More