Dec 1 2021 News Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns “Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today launched a capability to help companies re-engage customers who lost interest because of COVID-19. The Basis platform was integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel. These lapsed audience segments consist of customers who interacted with companies prior to March 2020, the onset of the pandemic in the United States. Cuebiq provides lapsed audience segments for vertical categories such as quick-service restaurants, retail, lifestyle, travel and hospitality, automotive, and more that regularly drive conversions from in-person interactions.” Read more in CRM Magazine.
Jun 30 2022 News Innovator Insights: Basis Technologies’ Tyler Kelly “So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting ...Read More
Jun 29 2022 News Overturning Roe could change how digital advertisers use location data. Can they regulate themselves? “Over the years, the digital ad industry has been resistant to restrictions on the use of location ...Read More
Jun 27 2022 News How One Indi Agency Is Using Automation To Avoid The Pain Of Manual Reporting “Ad agencies are understaffed and their clients – small businesses in particular – often ...Read More
