Jul 13 2021 News Centro Launches Cookieless Targeting “Centro, a provider of enterprise automation technology, today launched a cookieless targeting feature that automatically recommends contextual categories based on a marketer’s best-performing audiences. The privacy-compliant contextual analysis is powered by Peer39, a provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. The contextual category recommendation technology is exclusively available in Basis by Centro, an automated digital media platform to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.” Read more in CRM Magazine.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
