Jul 13 2021 News Centro Launches Cookieless Targeting “Centro, a provider of enterprise automation technology, today launched a cookieless targeting feature that automatically recommends contextual categories based on a marketer’s best-performing audiences. The privacy-compliant contextual analysis is powered by Peer39, a provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. The contextual category recommendation technology is exclusively available in Basis by Centro, an automated digital media platform to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.” Read more in CRM Magazine.
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
Apr 12 2022 News Looking To Adopt Programmatic Ad-Tech? Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with ...Read More