Nov 4 2022 News Give Workers Paid Time Off on Election Day “To do their part to boost democratic participation, employers should give workers paid timeoff on Election Day, whether that’s a full or half-day. Companies should remove as manybarriers as possible to encourage their employees to cast ballots, regardless of thecandidates they support. At Basis Technologies, an advertising technology company basedin Chicago, we have been doing this for our team nationally since 2018. Here’s why youshould, too.” Read more from Basis Technologies CEO Shawn Riegsecker in Crain’s Chicago Business (subscription).
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 22 2023 News Video ads remain king among political advertisers “As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers ...Read More
Mar 22 2023 Press Release CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections Basis Technologies Publishes Digital Ad Spending Report Revealing Media Tactics of Political Campaigns ...Read More