May 28 2019 News Connected TV, audio hot with political campaigns “New data out from Centro, one of the biggest programmatic (automated) digital ad companies, finds that more political campaigns are starting to use digital TV and streaming audio ads to reach voters. Centro managed digital ad spend for over 300 state and local races last cycle. Why it matters: The advertising industry has been slow to embrace connected TV ads because they’re still pretty expensive at this point due to being hard to scale. But political campaigns are more willing than most marketers think to burn that kind of cash if it means reaching a potential voter with more precision.” Read more in Axios.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
