Dec 8 2019 News Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms “… political advertisers can still use more expansive targeting methods on Google by purchasing key demographics through other service providers, known as demand-side platforms offered by companies like Centro and The Trade Desk.” Read more in CNBC with additional comments from Centro’s Grace Briscoe.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More