Nov 2 2022 News Facebook has lost political ad dollars since Apple crackdown and 2020 election fallout “Grace Briscoe, senior vice president at marketing technology firm Basis Technologies, said the short notice was particularly concerning in tight races like the Georgia Senate runoff elections in January 2021.” Read more on CNBC.
Mar 28 2023 News LiveRamp, Basis Partner to Defeat Signal Loss in Ad Targeting “Basis Technologies can now use marketers’ first-party CRM data to engage existing customers ...Read More
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More