Jun 14 2022 News Meta opens Fulton Market office after more than two years of pandemic delays. Is it already onsolete? Basis Technologies, formerly Centro, a Chicago-based advertising technology company, has “fully embraced” a hybrid work strategy, with its nearly 1,000 employees, including 270 in Chicago, free to work in the office or remotely, the company said. “It’s no longer about do you have a pingpong table and free snacks and beer on tap in the office,” said Katie Risch, chief marketing officer for Basis. “It’s really about letting employees determine where they want to work and trusting that everyone’s an adult, and they’re going to get their job done.” Read more in Chicago Tribune (subscription).
Jun 30 2022 News Innovator Insights: Basis Technologies’ Tyler Kelly “So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting ...Read More
Jun 29 2022 News Overturning Roe could change how digital advertisers use location data. Can they regulate themselves? “Over the years, the digital ad industry has been resistant to restrictions on the use of location ...Read More
Jun 27 2022 News How One Indi Agency Is Using Automation To Avoid The Pain Of Manual Reporting “Ad agencies are understaffed and their clients – small businesses in particular – often ...Read More