Feb 24 2021 News Centro acquires California adtech company as it grows to 700 employees “Chicago-based Centro, a maker of advertising software, is acquiring a California predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind, which makes predictive advertising tech for the internet. The platform uses artificial intelligence and machine learning to analyze data, and provide marketing and search-engine intelligence. By acquiring QuanticMind, Centro will be able to improve its SaaS offering, Basis, an automated digital media platform for marketers. Since Centro launched the product in 2018, the company says more than 500 agencies and marketers have used it.” Read more in Chicago Business Journal.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
