Oct 21 2011 News Centro’s Chief Takes Aim at Ad Targeting Centro’s CEO, Shawn Riegsecker, shares his thoughts on the most effective methods of audience targeting as well as the future of display advertising. Here is just one of many powerful insights from his interview: “A big brand needs to be able to purchase a significant amount of reach and frequency against its audience segments in the right contextual environments. Seeing the message in the right environment significantly increases the effectiveness of that campaign. It’s not a question of scale vs. content. It’s got to be both. Read more of the compelling interview: Centro’s Chief Takes Aim at Ad Targeting
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More