Oct 21 2011 News Centro’s Chief Takes Aim at Ad Targeting Centro’s CEO, Shawn Riegsecker, shares his thoughts on the most effective methods of audience targeting as well as the future of display advertising. Here is just one of many powerful insights from his interview: “A big brand needs to be able to purchase a significant amount of reach and frequency against its audience segments in the right contextual environments. Seeing the message in the right environment significantly increases the effectiveness of that campaign. It’s not a question of scale vs. content. It’s got to be both. Read more of the compelling interview: Centro’s Chief Takes Aim at Ad Targeting
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More