"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"Political CTV ad spend is projected to hit $1.5 billion this year. CTV presents major opportunities for political advertisers, but pouring more money into the channel means the stakes are higher.
Three things campaigns should keep in mind as they turn up CTV spend are avoiding over-targeting, meeting the requirements that come with placing political ads in premium outlets, and hitting the high standards for TV creative. Here’s what delivering on each of those objectives entails."
Read more from Basis Technologies' Grace Briscoe in Campaigns & Elections.