Oct 5 2020 News Campaigns will spend a record $10.8 billion in the 2020 elections, as we head into a historically high political ad spend month During the 2018 midterm elections, October accounted for the largest share (32%) of US political digital ad spending compared with any other month and, coupled with November’s share (20%), made up over half of all political digital spending in 2018, per June 2019 data from digital ad agency Centro. The Biden campaign especially has ramped up its spending: It reportedly laid out roughly $94.7 million on TV ads between September 5 and September 27, which is a significant increase from the $65.5 million it spent in August. Read more in Business Insider.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
