Oct 31 2019 News What Twitter’s Ad Ban Will Mean for Campaigns Grace Briscoe, who handles candidates and groups for ad-tech platform Centro, agreed with Flaherty on the revenue consideration but saw Twitter’s decision more favorably. “The revenue it generates from political ads likely wouldn’t come close to the cost of the scrutiny and fallout it would face by running those ads unchecked,” she said. “If social media companies aren’t equipped or willing to conduct basic fact-checking, it’s good for our democracy if they remove themselves from the potential abuse of their lax policies.” Read more in Campaigns & Elections.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More