Jan 29 2020 News OTT Inventory Sees Spike, Facebook Less So in Iowa and New Hampshire There have also been price increases on premium direct placement digital inventory, including on YouTube where campaigns have been able to pre-book spots up to 120 days in advance. Looking ahead in the calendar, South Caroline and Nevada aren’t yet seeing the same demand. Thought that could easily change, according to Centro’s Grace Briscoe. “In the past, during peak election windows in key geographies, we’ve seen increases of 15-25 percent in rates for biddable media — both programmatic and social. I think there’s every possibility we’ll see more dramatic increases this time around. We’ve got a lot of candidates doing a lot of spending.” Read more in Campaigns & Elections.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More