Jan 29 2020 News OTT Inventory Sees Spike, Facebook Less So in Iowa and New Hampshire There have also been price increases on premium direct placement digital inventory, including on YouTube where campaigns have been able to pre-book spots up to 120 days in advance. Looking ahead in the calendar, South Caroline and Nevada aren’t yet seeing the same demand. Thought that could easily change, according to Centro’s Grace Briscoe. “In the past, during peak election windows in key geographies, we’ve seen increases of 15-25 percent in rates for biddable media — both programmatic and social. I think there’s every possibility we’ll see more dramatic increases this time around. We’ve got a lot of candidates doing a lot of spending.” Read more in Campaigns & Elections.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More