Jul 29 2020 News What Do Social Media Managers Do All Day? “To understand the nitty gritty, it’s important to understand the overall objectives — why do companies have social media accounts in the first place? Every company has its own unique matrix of reasons, and B2C companies like Kum & Go aim for more massive, heterogeneous audiences than B2B companies like Centro — a demand-side platform provider that mainly needs to reach prospective adtech buyers. McKinley aims to “harness all the content and all the cool stuff that’s going on in our company behind the scenes and [show] that off on social.” This often involves highlighting Centro’s monthly webinar and its monthly podcast, Adtech Unfiltered.” Read more in Built in Chicago.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More