Jul 29 2020 News What Do Social Media Managers Do All Day? “To understand the nitty gritty, it’s important to understand the overall objectives — why do companies have social media accounts in the first place? Every company has its own unique matrix of reasons, and B2C companies like Kum & Go aim for more massive, heterogeneous audiences than B2B companies like Centro — a demand-side platform provider that mainly needs to reach prospective adtech buyers. McKinley aims to “harness all the content and all the cool stuff that’s going on in our company behind the scenes and [show] that off on social.” This often involves highlighting Centro’s monthly webinar and its monthly podcast, Adtech Unfiltered.” Read more in Built in Chicago.
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
Apr 12 2022 News Looking To Adopt Programmatic Ad-Tech? Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with ...Read More