Jun 30 2022 News Innovator Insights: Basis Technologies’ Tyler Kelly “So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting with their agency, but Tyler Kelly knows that providing a detailed answer can quickly become complex. The president of Chicago-based Basis Technologies (formerly Centro), has been helping agencies craft those answers by continuing to develop more capabilities into its namesake Basis media automation platform. This includes the recent launch of Data Canvas, which automatically gathers information on ad tactics such as spending on programmatic, search and social, and then automates the process of visualizing it. Read more on Brand Innovators.
Mar 28 2023 News LiveRamp, Basis Partner to Defeat Signal Loss in Ad Targeting “Basis Technologies can now use marketers’ first-party CRM data to engage existing customers ...Read More
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More