Innovator Insights: Basis Technologies’ Tyler Kelly

“So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting with their agency, but Tyler Kelly knows that providing a detailed answer can quickly become complex.

The president of Chicago-based Basis Technologies (formerly Centro), has been helping agencies craft those answers by continuing to develop more capabilities into its namesake Basis media automation platform. This includes the recent launch of Data Canvas, which automatically gathers information on ad tactics such as spending on programmatic, search and social, and then automates the process of visualizing it.

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