Jan 5 2021 News Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman The advertising marketplace has grown more complex amid increased fragmentation among media channels, including various digital platforms on connected devices. Centro, a provider of trading and media operations software for digital advertisers, sees an opportunity for continued automation among buyer and sellers of advertising in a more omnichannel environment. “The biggest challenge is complexity,” Derek Newman, product lead of advanced TV at Centro, said in this interview with Beet.TV. “In a truly omnichannel media mix, an advertiser will want to have full control and insight into all of those channels and tactics they’re using.” Centro’s flagship platform, which is called Basis, automates digital operations across programmatic, direct buying, connected TV, search and social advertising. Advertisers use Basis for planning, buying, bill payment, reconciliation, analytics and business insights through a single interface. Read more on Beet.tv and watch the segment.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More