Apr 15 2021 News The future of political advertising is connected TV Political advertising has quickly begun to migrate over to connected TV (CTV), or digital and streaming television, according to new data. Why it matters: “If the current trends of explosive growth in CTV viewership continue, we could see a tipping point where CTV makes up nearly half of political digital ad spend as soon as 2022,” says Grace Briscoe, vice president of candidates and causes at Centro, a digital ad placement firm that works with hundreds of campaigns across the country. Details: New data from Centro finds that political ad spend on CTV by political campaigns outpaced overall CTV growth across the industry by more than three times. The data, which shows programmatic buying (automatic digital ad placement), points to how much campaigns are beginning to rely on CTV to reach voters. Read more in Axios.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
