Aug 31 2020 News Infographic: Connected TV and Programmatic Are Major Players in Digital Political Marketing Centro spoke with 65 agencies, consultants and advocacy groups that specialize in political marketing, and experts overwhelmingly stated that programmatic and connected TV (CTV) are major players in advertising for the upcoming 2020 election cycle. More than half (63%) said CTV is one of the most favorable developments for digital campaigns, while 53% felt programmatic and the use of data will be integral to any digital campaigns. According to Grace Briscoe, vp of Centro’s candidates and causes group, “With many Americans choosing to stay at home for safety reasons and with news media creating digital content waves around issues such as race relations, a recession and Covid-19, political operatives are grappling with an unwieldy mix of digital elements pivotal in swinging a vote.” Read more on Adweek (subscription).
Dec 1 2021 Press Release Basis Technologies Helps Marketers to Find Customers that Lost Brand Interest Because of COVID Basis Automation Platform Integrates Cuebiq Audience Segments of Pre-COVID In-Person Shoppers to ...Read More
Nov 18 2021 News Innovator Insights: Basis Technologies’ Shawn Riegsecker “Shawn Riegsecker may not be able to completely reverse what’s being described as The Great ...Read More
Nov 18 2021 News Basis Technologies: 3-Time Winner — No. 35 Small Company Basis Technologies (formerly Centro) was selected as one of the top workplaces in Dallas. “This ...Read More
