Jul 10 2019 News 2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approach “Ad tech is a multibillion-dollar behemoth that’s drawing devotees in every industry, from real estate to retail. So it shouldn’t be surprising that politicians are getting savvy about the space as well. Though internet-driven political campaigns are almost as old as the internet itself, in-house media strategies were rare in the pre-Obama era, according to Grace Briscoe, who leads the Candidates and Causes unit for the ad-tech company Centro. Per Briscoe, since the 2012 election cycle, candidates are bringing digital in-house and building out those teams in much the same way as big brands are building out their own in-house teams.” Read more in Adweek.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More