Aug 27 2020 News Diversity: The KPI That Ad Tech Forgot to Measure “The ad tech world is committed to diving deep on topics related to the industry. If it has to do with building a better tech stack or smarter media buying, an avalanche of discussion ensues. But the swell of conversation has often stalled when shifting the conversation to diversity and acknowledging the industry’s lack thereof. The issue resurged several weeks ago following the killings of George Floyd, Breonna Taylor and Ahmaud Arbery. These underlined how racial inequality persists in America. The far reach of that inequality takes many shapes. One longstanding manifestation where employers (knowingly or unknowingly) contribute to inequality is through hiring. This is particularly visible in advertising and ad tech.” Read more from Centro’s Noor Naseer in Advertising Week.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More