Aug 27 2020 News Diversity: The KPI That Ad Tech Forgot to Measure “The ad tech world is committed to diving deep on topics related to the industry. If it has to do with building a better tech stack or smarter media buying, an avalanche of discussion ensues. But the swell of conversation has often stalled when shifting the conversation to diversity and acknowledging the industry’s lack thereof. The issue resurged several weeks ago following the killings of George Floyd, Breonna Taylor and Ahmaud Arbery. These underlined how racial inequality persists in America. The far reach of that inequality takes many shapes. One longstanding manifestation where employers (knowingly or unknowingly) contribute to inequality is through hiring. This is particularly visible in advertising and ad tech.” Read more from Centro’s Noor Naseer in Advertising Week.
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
Apr 12 2022 News Looking To Adopt Programmatic Ad-Tech? Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with ...Read More