Oct 21 2021 News Ad tech firm Basis Global plans to go public Ad tech company Basis Global Technologies plans to go public, looking to take advantage of a strong market for new stock offerings. The Chicago-based company, which just changed its name from Centro, was founded 20 years ago by Shawn Riegsecker to help companies place digital advertising. Investor appetite for digital-advertising companies has been strong, with Viant, Integral Ad Science, DoubleVerify, Taboola, Outbrain and Innovid all going public in the past year. Riegsecker has talked about taking the company public for several years, especially after it made the transition from a service executing digital ad buys for customers to a subscription-software service that automates the work. The software has been the company’s growth engine, reflected by the recent name change. Read more in Advertising Age (subscription).
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
