Dec 3 2019 News Google’s limits on political ads have a loophole Trump could tap That’s where the loophole shows up. Google’s new limits should work on YouTube and Search ads because they can only be bought through Google. But many Google display ads are put up for auction on Google’s ad exchange, and advertisers can bid on these marketing spots using whatever targeting data and tools they want. “Advertisers can skirt this policy and still access the exchange,” says Grace Briscoe, a vice president at Centro, which sells tools for marketers to bid on ad exchanges, including Google’s. Read more in Advertising Age.
May 19 2022 News Top Workplaces 2022: The best small companies to work for in Colorado No. 26 – Basis Technologies Basis Technologies was named by the Denver Post as one of the best ...Read More
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More