"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
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"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced its platform reaches 93% of U.S. households with smart TVs. Basis platform includes BasisTV+, which powers addressable TV advertising with 80 trackable metrics and 1000 targeting parameters on brand-safe content utilizing programmatic buying tactics."
Read more in Advanced Television.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...