Nov 22 2019 News Report: Programmatic advertising not fully automated “Centro, a global provider of advertising technology, has released an advertising industry report published by the 4A – the trade organisation for marketing communications agencies. It assembled the report, The Future of Programmatic and Automation, through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research on behalf of the 4A’s.” Read more in Advanced Television.
Oct 4 2022 News Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern “The volatile nature of big digital platforms’ policies remains the biggest concern among ...Read More
Oct 4 2022 Press Release Political Marketers in 2022 are Most Excited About CTV and Programmatic Ad Opportunities Polling from Basis Technologies Reveals Political Marketer Opinions About Digital Media Washington, DC ...Read More
Oct 3 2022 News Ad Buyers Bet On Programmatic In The Final Push Before The Midterms The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during ...Read More
