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With Meta’s CPMs Rising, Consider Pinterest, TikTok And LinkedIn

“Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile investment. For advertisers focused on higher funnel objectives like awareness or reach, however, here are some alternative options.”

Read more from Basis Technologies’ Amy Rumpler in AdExchanger.