Jan 13 2021 News What SupplyChain Object Shows About Seller Behavior “SupplyChain Object, along with its companion Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platforms and buyers to reduce fraud exposure risk and improve supply path optimization. It’s been over a year since their release, and adoption is now widespread. The data they produce provides deep insight about the state of the ecosystem. More specifically, SupplyChain allows bid requests to contain information about the sequence of businesses that an impression passes through. Put another way, it documents the chain of who is receiving money for an impression. Its data enhances what DSPs would learn from the sellers.json files that function as directories of businesses from whom advertising systems (exchanges, SSPs, networks, etc.) receive supply.” Read more from Centro’s Ian Trider in AdExchanger.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More