Jun 16 2021 News Identity Reality Check: Most Identity Solutions Will Fail “If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most of these companies will fail for technical, business, or policy reasons. The prospects of identity solutions can be evaluated on the presence or absence of the following three key elements. If these elements are present, it is at least possible for these technology providers to succeed. Without them, it’s just another exercise in wasted time for advertisers and publishers.” Read more from Centro’s Ian Trider in AdExchanger.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
