Jun 16 2021 News Identity Reality Check: Most Identity Solutions Will Fail “If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most of these companies will fail for technical, business, or policy reasons. The prospects of identity solutions can be evaluated on the presence or absence of the following three key elements. If these elements are present, it is at least possible for these technology providers to succeed. Without them, it’s just another exercise in wasted time for advertisers and publishers.” Read more from Centro’s Ian Trider in AdExchanger.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More