Oct 4 2019 News Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files Demand-side platforms and exchanges, including Centro, Google’s DV360, The Trade Desk and AppNexus are beginning to enforce App-ads.txt, and sell-side players are cautioning their publishers that ignoring the spec could result in a revenue hit. Read more in AdExchanger.
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
Apr 12 2022 News Looking To Adopt Programmatic Ad-Tech? Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with ...Read More
