Feb 24 2021 News Centro Brings Paid Search Into Basis With The Acquisition Of SEM Platform QuanticMind “Centro said on Wednesday that it’s acquiring search engine marketing platform QuanticMind with plans to integrate the technology into its automated ad management platform called Basis. QuanticMind raised just over $30 million since 2015 when the company was founded as a search engine marketing platform. But unlike other players in the SEM space, which are primarily workflow tools for keyword management, QuanticMind uses artificial intelligence and machine learning to connect and analyze the data that powers its optimization offering for paid search advertising and retail sites. QuanticMind can automatically adjust bids on numerous keywords.” Read more in AdExchanger.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
