Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO

Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.

On Thursday, less than a week after changing its name to Basis from Centro, the Chicago-based company confidentially submitted what’s known as a draft registration statement S-1 with the Securities and Exchange Commission. Confidentially submitting an S-1 means competitors can’t pick apart a company’s balance sheet at the pre-IPO stage.

Basis, which offers cloud-based workflow automation and business intelligence software for marketing and advertising, was the name of Centro’s automated ad management platform before the rebrand.

Read more in AdExchanger.