Oct 21 2021 News Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year. On Thursday, less than a week after changing its name to Basis from Centro, the Chicago-based company confidentially submitted what’s known as a draft registration statement S-1 with the Securities and Exchange Commission. Confidentially submitting an S-1 means competitors can’t pick apart a company’s balance sheet at the pre-IPO stage. Basis, which offers cloud-based workflow automation and business intelligence software for marketing and advertising, was the name of Centro’s automated ad management platform before the rebrand. Read more in AdExchanger.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More