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Ad Buyers Bet On Programmatic In The Final Push Before The Midterms

The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given election year are spent in the final 45 days before the election. We’ve rounded that final bend and are now in the home stretch to the midterms – and programmatic companies are like race horses chomping at their bits.

AdExchanger spoke with four political ad sales leaders at prominent ad tech companies that each maintain a political services team. They all agree on the main opportunity for programmatic: CTV.

“Connected TV is boring at this point, because it is what everybody’s talking about,” said Grace Briscoe, client development SVP and head of the political business at Basis Technologies. “But it has been the subject of 90% of my client conversations in the last couple of months.”

Read more in AdExchanger.