Apr 22 2020 News A Pandemic is Breaking the Ad Industry: Where Next? “Now, the ad industry won’t collapse, but it is facing an existential crisis in our new reality. Growth is flattening and we’re already seeing the layoffs begin across agencies. Emerging trends like in-housing further compound the threat to an agency’s prosperity. What’s more, even before we began sheltering in place, the growing complexity of digital ad operations had begun to reveal the cracks in weak and outdated modes of operation, unable to buttress agencies through a downturn.” Read more from Centro’s CMO Katie Risch in Advertising Week.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More