AdTech Fitness: The Future of Identity without Third-Party Cookies

A Healthier Future of Identity without Third-Party Cookies

Unique IDS, like third-party cookies and other browser and mobile-specific identifiers, allow advertisers and ad tech companies to track users across websites in order to serve relevant ads and track performance. How will the deprecation of third-party cookies impact digital advertising? Download the infographic below to review a timeline of changes, gauge impact, and find the right balance for scale and privacy with a few helpful solutions.