Jul 2021 Case Study Retail & E-commerce An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach For this athletic apparel brand, early success with social media advertising was plateauing. Basis ...Read More
Jul 2021 Case Study Retail & E-commerce An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve ...Read More
Jul 2021 Case Study Retail & E-commerce Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve ...Read More
Apr 20 2021 Blog Retail & E-commerce 3 Ways Retail Brands Can Optimize their Digital Footprint Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.Read More
Apr 2021 Infographic Retail & E-commerce Retail Advertising Spend Trends in 2021 Download this infographic to gain insight into the U.S. ad spend outlook and learn what's driving these digital purchases. Read More
Apr 14 2021 Webinar Retail & E-commerce Vertical Viewpoint: Conquering Challenges as a Retail Brand Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most ...Read More
Mar 16 2021 Blog Travel & Tourism Digital Strategies for Outdoor Industry Marketers With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become ...Read More
Feb 10 2021 Blog Retail & E-commerce 13 Dashboard Components to Make eCommerce Management Easy We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable ...Read More
Dec 15 2020 Blog Retail & E-commerce Digital Strategies for Retail Marketers Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus ...Read More
Sep 17 2020 Blog Retail & E-commerce Why Mobile Advertisers Care About Driving In-store Traffic Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce ...Read More
Apr 29 2020 Blog Retail & E-commerce Google Shopping Shifts to Organic + Paid Hybrid Model Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to ...Read More
Jan 17 2020 Blog Retail & E-commerce Top Challenges for eCommerce Advertising Platforms in 2020 The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how ...Read More
Nov 21 2019 Blog Retail & E-commerce Best Practices for Peak Shopping Periods on Amazon With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on ...Read More
Nov 20 2019 Blog Retail & E-commerce 8 Strategies to Optimize Holiday PPC campaigns Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the ...Read More