Aug 26 2022 Blog Retail & E-commerce Mobile Advertising Trends and Technology Adoption by the Numbers Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers ...Read More
Jun 13 2022 Blog Retail & E-commerce 3 Strategies for Retail Marketing During Inflation and Economic Upheaval Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do? Read More
Jun 1 2022 Blog Retail & E-commerce What the Heck is Going On with Social Media, and How Does it Affect Advertisers? Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.Read More
May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.Read More
May 9 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
Apr 13 2022 Blog Retail & E-commerce Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green ...Read More
Feb 1 2022 Blog Retail & E-commerce How Marketers Can Build and Maintain Brand Loyalty In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the ...Read More
Nov 10 2021 Blog Retail & E-commerce Should You Be Advertising During a Supply Chain Crisis? See why businesses would be wise to continue advertising through any supply chain crisis.Read More
Sep 2021 Case Study Retail & E-commerce Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Jul 2021 Case Study Retail & E-commerce An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve ...Read More
Jul 2021 Case Study Retail & E-commerce Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve ...Read More
Apr 20 2021 Blog Retail & E-commerce 3 Ways Retail Brands Can Optimize their Digital Footprint Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.Read More
