May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
May 9 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
Apr 13 2022 Blog Retail & E-commerce Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green ...Read More
Feb 1 2022 Blog Retail & E-commerce How Marketers Can Build and Maintain Brand Loyalty In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the ...Read More
Nov 10 2021 Blog Retail & E-commerce Should You Be Advertising During a Supply Chain Crisis? See why businesses would be wise to continue advertising through any supply chain crisis.Read More
Sep 2021 Case Study Retail & E-commerce Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Jul 2021 Case Study Retail & E-commerce An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve ...Read More
Jul 2021 Case Study Retail & E-commerce Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve ...Read More
Apr 20 2021 Blog Retail & E-commerce 3 Ways Retail Brands Can Optimize their Digital Footprint Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.Read More
Apr 2021 Infographic Retail & E-commerce Retail Advertising Spend Trends in 2021 Download this infographic to gain insight into the U.S. ad spend outlook and learn what's driving these digital purchases. Read More
Apr 14 2021 Webinar Retail & E-commerce Vertical Viewpoint: Conquering Challenges as a Retail Brand Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most ...Read More
Mar 16 2021 Blog Travel & Tourism Digital Strategies for Outdoor Industry Marketers With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become ...Read More
