Jan 25 2023 Blog Health & Pharma What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. For healthcare marketers, combatting misinformation online is a necessity. Here are strategies ...Read More
Jan 19 2023 Blog Health & Pharma Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.Read More
Jan 18 2023 Blog Health & Pharma For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad ...Read More
Dec 5 2022 Trends Health & Pharma 2023 Trends for Healthcare Marketers With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.Read More
Jul 2022 Case Study Health & Pharma Health Preventative Company Reaches New Brand Awareness Milestone A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.Read More
Sep 2021 Case Study Health & Pharma Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis ...Read More
Jun 2021 Case Study Health & Pharma How Digital Advertising Helped U.S. Government Raise Awareness of the Dangers of a Growing Healthcare Crisis The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid ...Read More
May 2021 Infographic Health & Pharma COVID-19: One Year Later From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. ...Read More
May 6 2021 Blog Health & Pharma The Time is Right for Challenger Brands in Healthcare Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger ...Read More
Apr 28 2021 Webinar Health & Pharma Vertical Viewpoint: Conquering Challenges as a Healthcare Brand Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most ...Read More
Feb 2021 Case Study Health & Pharma Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.Read More
Jan 21 2021 Blog Health & Pharma How Has COVID-19 Changed Healthcare Advertising? When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and the people who ...Read More
Dec 8 2020 Blog Health & Pharma Digital Strategies for Healthcare Marketers While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt ...Read More
