Jun 2022 Case Study Cannabis Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve ...Read More
May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.Read More
May 4 2022 Blog Cannabis Five Cannabis Consumer Personas to Know As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance ...Read More
Mar 23 2022 Blog Cannabis The Ins and Outs of Cannabis Advertising Today Episode 27 of our AdTech Unfiltered podcast went in-depth on all things cannabis advertising—here are the best soundbites.Read More
Mar 10 2022 Blog Cannabis Regulation-Compliant Cannabis Marketing: A How-To While navigating cannabis marketing regulations might feel like reefer madness, marketers can minimize overwhelm by approaching ...Read More
Feb 2022 Podcast Episode 27 Cannabis Keeping Up with Cannabis Advertising Sam Hollander Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a ...Read More
Dec 2021 Guide Cannabis Cannabis Marketing in the Roaring 2020’s Read this guide to learn how marketers can navigate the challenges of cannabis marketing in the U.S., in order to take full ...Read More
Aug 26 2021 Blog Cannabis 5 Considerations for Cannabis Advertising We put together a list of our top 5 considerations for effective cannabis advertising that any brand can use to build their ...Read More
Jun 6 2021 Blog Cannabis 4 Things to Know About Cannabis Consumer Behavior in 2021 The Cannabis and CBD market is booming! Here are four things Cannabis marketers should know about consumer behavior in 2021.Read More
May 2021 Case Study Cannabis CBDeebly is Pioneering CBD Marketing, Powered by Basis Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ...Read More
Apr 2021 Case Study Cannabis PAX Uses Basis DSP to Lower Cost Per Acquisition and Engage New Audiences Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. ...Read More
May 26 2021 Webinar Cannabis Vertical Viewpoint: Conquering Challenges as a Cannabis Brand Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most ...Read More
Jan 7 2021 Blog Cannabis How to Develop a Cannabis Marketing Plan The cannabis landscape continues to grow (pun intended!) with more holding companies, growers, and dispensaries being created ...Read More
